The sport hydration drink mix was created to replace electrolytes lost in sweat and provide energy during workouts without offending the palate or gut.
The drink was initially created because some of the world's best athletes needed better. Conventional sports drinks made them sick. They were undrinkable - too sweet, over-flavored, and didn't even replace what was lost in sweat, which defeated the whole purpose, like fighting thirst with more thirst.
The best athletes needed something to safely hydrate, quench their thirst, and help them perform better. With their help, sports drinks were reimagined, stripping down what used to be a neon-colored carnival to its bare essentials. In the process, it was learned that simple wasn't just better for elite athletes, it was better for everyone who works hard and sweats.
The result is a sports drink with less sugar (4% or 4 g per 100 ml) and a ratio of sugar (glucose + fructose) optimized for faster absorption, an electrolyte profile that matches what is lost in sweat (800 mg sodium, 80 mg potassium, 100 mg calcium, and 80 mg of magnesium per liter), and only real fruit for flavor for a light and refreshing taste that can be drunk all day. That's it - less sugar, the right electrolyte profile, and real fruit. So, if you've never met a sports drink you wanted to take home, your luck is about to change.
Drink when thirsty and leaking like a busted fire hydrant. Don't drink while deep in the middle of a Netflix marathon session or sending emails (unless you're also on your trainer). Meaning, if you haven't earned it, you don't deserve it.
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